LinkedIn Newsletters: How To Create Them And Why You Should
Introduction
In a world that constantly battles for attention, standing out amid a sea of information becomes increasingly challenging for LinkedIn company pages. Professionals and businesses now strive to create strong connections and demonstrate their expertise to their target audience directly. One incredibly potent publishing tool that allows for precisely this is LinkedIn Newsletters.
This blog post will delve into the world of LinkedIn Newsletters, a feature that is transforming how professionals engage with their audience on the platform. Newsletters on LinkedIn have swiftly gained relevance in the professional world, becoming an essential part of a comprehensive LinkedIn strategy.
We will explore the unique benefits offered by this powerful feature, how it can provide an edge in an increasingly competitive digital landscape, and provide practical advice on leveraging Newsletters effectively for a stronger professional presence. Whether you're a thought leader, an entrepreneur, an established business, or just starting your professional journey - understanding and utilizing Newsletters could be a game-changer for your digital strategy. So, let's get started and reveal the power of LinkedIn Newsletters for your professional growth.
Understanding LinkedIn Newsletters
To harness the full potential of Newsletters, it's critical to first understand what this publishing tool is and how it differs from standard LinkedIn articles.
What is a LinkedIn Newsletter?
A LinkedIn Newsletter is a series of LinkedIn articles or posts you regularly publish on LinkedIn. Think of it as your own digital publication within the platform where you can share your insights, expertise, and updates with your audience.
Newsletters on LinkedIn provide an opportunity for creators to engage with their followers on a deeper level. By offering substantial, valuable content on a consistent basis, you can effectively establish yourself as a thought leader in your respective field, helping you build strong relationships with your followers and grow your professional network.
How Do Newsletters Differ from Articles?
While both LinkedIn Articles and Newsletters allow you to share long-form content, there are distinct differences between the two.
LinkedIn articles are stand-alone pieces that enable you to share in-depth insights on a specific topic. They are public, meaning they can be discovered by anyone on the platform, enabling you to reach a broader audience beyond your immediate network.
On the other hand, LinkedIn Newsletters are a series of articles published regularly under a specific theme or topic. When you create a newsletter, every single one of your followers receives a notification, offering a more targeted approach. In addition, subscribers to your newsletter on LinkedIn can interact with your content, fostering a sense of community and enhancing engagement. While each Newsletter article is an individual piece of content with its own title and supporting image, they come under the umbrella of your overarching newsletter.
Benefits of Using LinkedIn Newsletters
Here's why Newsletters on LinkedIn are a powerful tool:
Enhanced Engagement: Encourages conversation and fosters a sense of community around the newsletter. Users can like, comment, and share individual updates, boosting engagement.
Expanded Reach: When someone subscribes to your newsletter, they automatically become a follower (if they weren't already), helping you grow your professional network or company page on LinkedIn. Your newsletter subscribers are also notified of each new LinkedIn article that is published to your Newsletter.
Greater Visibility: Newsletters trump articles in terms of visibility on LinkedIn. When you publish a new newsletter 'episode', all of your followers receive a notification, which can also extend to their email if they've enabled email notifications. This greatly heightens the visibility of your content.
Showcasing Expertise: The character limit for newsletters exceeds 100,000 characters, offering ample space to showcase your deep knowledge on a topic to your newsletter subscribers.
Considering these advantages, Newsletters on LinkedIn clearly offer a unique opportunity to boost your social media strategy, promising substantial potential return on investment.
How to Access the LinkedIn Newsletter Page
Accessing the LinkedIn Newsletter feature is straightforward once you have enabled the Creator Mode on your LinkedIn profile. Follow these steps:
Go to your LinkedIn profile homepage.
Navigate to your account settings and look for the option titled “Creator Mode.” Enable it.
Now, at the top of your homepage, you will notice an option to “Write an article.” Click on it.
In the content editing area that comes up, select the “Create a Newsletter” option.
You will then be prompted to add a newsletter title, an image, a description, and the frequency at which you plan to publish.
Once you have your newsletter set up, you can start writing your first newsletter edition. You might find it easier to draft the text first in a Word Document or similar, and then copy and paste it into the newsletter when you want to publish.
For future newsletters, the process is even simpler. Just click on "write an article," and you will be redirected to a different screen, ready to publish your next company newsletter episode.
The Purpose and Use of The LinkedIn Newsletter Feature
The main purpose of the LinkedIn Newsletter feature is to enable users to share in-depth, long-form content regularly with their network. It offers a unique opportunity to share insights, updates, and knowledge, and establish thought leadership in your area of expertise.
Newsletters provide a platform to present a series of content under a specific theme or subject, contributing to a coherent and consistent personal or professional brand image.
You can use the LinkedIn Newsletter feature to:
Discuss industry trends, new developments, or share your point of view on relevant topics.
Provide educational content, like tutorials or step-by-step guides.
Share company updates, product launches, or event announcements.
Share relevant personal experiences or career insights.
Showcase your portfolio or case studies.
The versatility of the LinkedIn Newsletter feature makes it a powerful tool for knowledge sharing, audience building, and personal branding on the platform. With consistent use and quality content, it can become a significant asset in your digital marketing strategy.
Finding Company Page Newsletters on LinkedIn
Subscribing to newsletters on LinkedIn not only helps you stay updated with industry trends and insights but can also inspire your own newsletter content. Here's how you can find and follow newsletters on LinkedIn:
Visit a Profile: If a LinkedIn member has published newsletters, you can find these by visiting their profile. Scroll down to the “Activity” section, and select the “Articles” tab. All their newsletters will be displayed here.
Newsletters Discovery Page: LinkedIn has a dedicated page where it features newsletters that you might be interested in. You can access this by clicking here.
Through Your Feed: When someone in your network subscribes to a newsletter, LinkedIn sometimes shows this in your feed. If it catches your interest, you can click through and subscribe to it too.
Search Function: If you know the name of the newsletter or its author, you can use the search bar at the top of your LinkedIn homepage. Enter the name, select their profile from the dropdown list, and follow the previous steps to find their newsletters.
'Manage Newsletters' Section: If you're already subscribed to newsletters, you can find more to follow in the 'Manage Newsletters' section. Click on 'Newsletters' in the left-hand panel on your LinkedIn homepage, then click 'Discover newsletters'.
Remember, subscribing to a newsletter ensures that you receive each new issue in your feed and potentially via email notifications, depending on your settings. The more newsletters you follow, the richer your feed becomes with thought leadership pieces and industry insights.
Creating a LinkedIn Newsletter and Best Practices
Once you're familiar with the LinkedIn Newsletter feature and its potential benefits, it's time to create your own. Here's a simple process to get you started and some best practices to ensure your newsletter's effectiveness.
How to Create a Newsletter on LinkedIn
Here's the step-by-step process:
Go to your profile homepage and navigate to account settings.
Look for the 'Creator Mode' option and enable it.
Click on 'Write an article' at the top of the homepage.
In the content editing area, select the 'Create a Newsletter' option.
Choose a compelling name, add a square image (300 x 300 pixels), provide a description (up to 120 characters), and specify your publishing frequency.
Now, you're ready to write your first newsletter.
Best Practices for Creating Effective Newsletters
When creating your newsletter, consider these best practices:
Value-driven content: Always aim to provide valuable, informative, or insightful content. Avoid overly promotional or sales-focused content.
Consistency: Consistency in publishing is key. Decide on a reasonable frequency and stick to it.
Engage with your audience: Encourage your audience to engage with your content. Ask questions, seek opinions, or start discussions.
Optimize for SEO: Use relevant keywords and add backlinks to improve your newsletter's SEO potential.
Multi-media use: Make your newsletters visually appealing and engaging by using images, videos, gifs, and links to other valuable resources.
Maintaining Engagement and Keeping Your Audience Interested
Successful newsletters require more than just creating and sending one. They need continuous effort to maintain engagement and keep the audience interested. Here's how:
Promotion: Make sure you promote your newsletter on all your platforms – LinkedIn, other social platforms, email lists, and even on your website.
Stay Current: Stay updated with industry trends and news. Incorporating these into your newsletter shows your audience that you're on top of changes and developments in your field.
Ask for Feedback: Regularly ask your readers for feedback. This helps ensure you're delivering the content they want and also makes them feel valued and involved.
Remember, the goal of your LinkedIn Newsletter should be to build and nurture relationships with your audience, establish your thought leadership, and be a valuable resource within your professional community.
LinkedIn Company Pages Case Study: Empowered Digital Marketing
Let's delve into a real-life example of how LinkedIn Newsletters can transform digital marketing results. At Empowered Digital Marketing, we utilized Newsletters on LinkedIn as part of our strategy and witnessed remarkable growth.
The Challenge
As a digital-marketing-focused company, Empowered Digital Marketing aimed to increase LinkedIn reach, drive more website traffic, generate new leads, and ultimately, establish a stronger online presence. Despite having a solid base, we aimed to capitalize on LinkedIn's potential as a platform for professional engagement. The tool of choice to reach these goals was starting Newsletters on LinkedIn.
The Approach
We decided to create and publish a regular LinkedIn newsletter, focusing on sharing valuable, insightful, and engaging content relevant to digital marketing. Our strategy was to leverage our expertise, stay consistent with our publishing schedule, engage with the audience actively, and monitor performance closely to optimize our approach continuously.
The Results
After just five months of implementing this strategy, Empowered Digital Marketing saw some impressive results:
A Growing Subscriber Base: Our LinkedIn Newsletter currently has over 21,000 subscribers, a figure that continues to climb steadily.
Follower Growth: We witnessed a significant increase in our follower count, with 5,287 new followers, representing a 266% growth.
Increase in Website Traffic: We recorded a 220% increase in website traffic, demonstrating the effectiveness of Newsletters in driving readers back to our website.
Surge in Impressions: Impressions increased dramatically by 266%, with a total of 16.2K impressions.
Lead Generation: Perhaps the most crucial aspect for any business, we generated 55 new leads through our LinkedIn Newsletter.
These results clearly highlight the potent potential of Newsletters for digital marketing on LinkedIn. By aligning our professional expertise with a consistent, engaging LinkedIn Newsletter, we were able to amplify our reach, boost our online presence, and drive tangible business results.
Well-executed LinkedIn Newsletters can indeed become a growth catalyst for businesses, enhancing visibility, fostering engagement, and leading to real-world impact in the form of website traffic and lead generation. We at Empowered Digital Marketing stand as a testament to the power of this tool and encourage you to consider integrating Newsletters into your marketing strategy on LinkedIn.
Conclusion
LinkedIn Newsletters are more than just an additional feature—they're a powerful tool to grow your professional reach, establish thought leadership, and foster deeper connections with your audience. The ease of access, coupled with the significant potential for reach and engagement, makes Newsletters a must-consider tool for any effective LinkedIn strategy.
Empowered Digital Marketing's case study is a testament to the compelling impact of this feature when used effectively. Whether you're an individual looking to boost your professional brand or a company aiming to deepen engagement with your audience, Newsletters on LinkedIn can offer outstanding results.
We encourage you to explore and leverage LinkedIn Newsletters to your advantage. Start by subscribing to newsletters in your field of interest, gain insights from what others are doing, and then start creating your own. Consistency, engaging content, and a keen understanding of your audience are the key ingredients to a successful LinkedIn Newsletter.
Finally, we'd love to hear about your experiences. Have you already started your own LinkedIn newsletter? Or perhaps you plan to start one soon? Do you have any questions or need further advice? Please feel free to leave a comment below and share your thoughts. As we continue to learn and grow together, your insights and experiences can inspire and inform others in our professional community.
