This blog answers questions we've both heard and anticipated from small businesses when regarding Business Pages (i.e. someone we recommend all of our clients get if they want to use Facebook for their marketing). We hope it clears up some points of confusion!

This checklist will allow you to create a social media marketing plan that will bring you the results you’re looking for. We also include links to our available resources and explain how they will be beneficial to your business. Enjoy reading!

When someone is on social media and they see a product or service that interests them, it's natural that they will start to come up with objections. These objections are reasons why they shouldn't make a purchase, and they usually fall into one of these three categories: pricing, products, or timing.

Creating a YouTube short can be a fun and easy way to share your thoughts, experiences, or knowledge with others. However, there are a few things you should keep in mind when YouTube marketing to make sure your video is as effective as possible. In this article, we'll discuss three common mistakes people make when creating YouTube shorts and how to avoid them.

Are you looking to increase your brand's visibility on Facebook? If so, then consider using Facebook LIVE. This powerful tool allows you to connect with your audience in real time, giving them a behind-the-scenes look at your company or product. Here are five tips for a successful Facebook LIVE.

Pinterest is capable of being used in so many different ways, and we want to highlight that. So here are five clever ways that you should use this wonderful social media platform.

Small businesses have to be smart and efficient with their time if they want to succeed. This means that using social media scheduling tools is a must. By using these tools, you can plan your posts ahead of time and make sure they are seen by the right people at the right time. This blog will discuss what scheduling tools are, why they matter, and how best to use them to your advantage.

Feeling overwhelmed with social media but know how beneficial it can be for small businesses? Here are a few tricks you can use to save time when using social media - and an introduction to a useful and free resource. Enjoy!

In October, Instagram added a new sticker to add links directly in your stories. Stories are a great way to connect with your current audience and share authentic and raw content. Now, with the ability to add links, you can more easily convert your Instagram audience to boost sales and increase website traffic.

Content creators can now take advantage of all the features Facebook has to offer without having a dozen different tools. Creator Studio is designed for managing your social media content, tracking performance, and connecting meaningfully with audiences on both Instagram as well as Facebook!

Knowing your social media analytics can help to inform how your social media marketing strategy is working. Through Creator Studio, you can also manage your Facebook pages and Instagram accounts. It is a great social media management tool for publishing content and viewing social media insights. In this blog article, we will give you a step-by-step guide for viewing your Facebook and Instagram insights in Creator Studio.

Want your videos to look more professional but don’t want to break the bank? We’ve got you covered. Setting up an at-home video studio is easy and there are many inexpensive options that will still give you great quality. Here’s a guide on equipment you can get and how to set it up for success.

The higher your distribution score, the more your content is going to show up on people’s Facebook feeds. This blog explains what your distribution score is, how it’s calculated, why it’s important, where to find it, and how to improve it.

Brand authenticity has become absolutely necessary when building your business. Here’s why that is - and also all the benefits you will gain when you practice brand authenticity.

How the platform determines your interests changes depending on which you're using. For example, some prioritize engagement above all else while others take the timing of the post into consideration.

Not let's find out which is which!

Vanity metrics are numbers you can’t use. Actionable metrics are the numbers that can help you make the right decisions for your business. But what does this mean exactly? Read more for examples, an explanation on why focusing on vanity metrics can be harmful to your business, a list of vanity metrics vs. actionable metrics, and a link to more social media guidance.

Clickbait is very harmful to businesses. So why do people use them? Because they attract audiences to click the links that you want clicked. This blog will tell you how to get this engagement without resorting to manipulative titles. Bonus content: clickbait definition, characteristics of clickbait, and the consequences of clickbait.

Here is everything you need to know about engagement: it’s definition, what it’s measuring on each social media platform, and best practices to increase your engagement rate.

If your business isn’t focusing on creating brand advocates, then it’s time to start! They play major parts in business growth and marketing - meaning they are too important to ignore. This blog explains what brand advocates are, how they’re different from brand ambassadors, why they matter, and how to begin creating them.

You might be asking why businesses would use content created by their audience when they already have a social media manager (or another person) generating content for them. Well, there are many reasons for this - so here's a list of UGC benefits!