Trying to optimize and put together a consistent posting schedule on Instagram feels impossible. Am I right or am I right? You can purchase third party tools to allow you to schedule but base line products can cost your business $150 a year. Well, finally Facebook has rolled out the Instagram scheduling feature for their creator studio product and it is super easy to use. Here are your step-by-step directions on how to use it.

Your header image, or cover photo, is one of the most important things you will create for your social media profile. This is the section that will draw all of your profile visitors' attention immediately - so you want to make a positive impact.

To help you achieve this goal, we listed best practices and platform-specific tips you can use when creating headers.

Vanity metrics are numbers you can’t use. Actionable metrics are the numbers that can help you make the right decisions for your business. But what does this mean exactly? Read more for examples, an explanation on why focusing on vanity metrics can be harmful to your business, a list of vanity metrics vs. actionable metrics, and a link to more social media guidance.

Evergreen content is content that keeps its relevance. This means that a person who saw your content as soon as you posted it will find just as much value out of it as a person who saw your content a week later, or a year later, or even a decade later.

Clickbait is very harmful to businesses. So why do people use them? Because they attract audiences to click the links that you want clicked. This blog will tell you how to get this engagement without resorting to manipulative titles. Bonus content: clickbait definition, characteristics of clickbait, and the consequences of clickbait.

When people reference disappearing content, they are speaking about the type of social media content that can only be viewed for a limited time. The user can post them at any point of the day, but there is a set timer that will delete them permanently.

Here is everything you need to know about engagement: it’s definition, what it’s measuring on each social media platform, and best practices to increase your engagement rate.

If your business isn’t focusing on creating brand advocates, then it’s time to start! They play major parts in business growth and marketing - meaning they are too important to ignore. This blog explains what brand advocates are, how they’re different from brand ambassadors, why they matter, and how to begin creating them.

Instagram Reels is a great way for users to create engaging, short video content for their followers. And if you're excited to get started using it - here are a few ideas on what type of content you can create. Now get your ideas notes ready and read on for some inspiration.

It's probably every small business's dream that their social media content goes viral. Why is that? Well, many reasons. Here are some steps you can take to reach maximum engagement.

First, what’s a bounce rate? A bounce rate is the percentage of people who visited your website and left without interacting with any other pages. In other words: a high bounce rate is bad. And the higher the number, the more you need to change your site. Here are 10 steps to take when you don’t like the number you see.

There are tons of opportunities on Facebook for small businesses. With all the updates the platform has made over the years, entrepreneurs are now able to develop successful brand funnels with the tools it offers. So in this post, we're going to share ten important steps you can take to increase brand awareness and grow your business.

Wondering what to put into your Facebook bio? How about your Instagram? Your YouTube? Your LinkedIn, Twitter, or Pinterest? We've got you covered! We have a full list of what to include in order to optimize your social media profiles.

What you're going to read are five extremely easy and very simple tips that you can use to grow your Twitter account. These tricks are often overlooked but highly effective - so we hope you try them out!

You might be asking why businesses would use content created by their audience when they already have a social media manager (or another person) generating content for them. Well, there are many reasons for this - so here's a list of UGC benefits!

Twitter is the perfect social media platform to refine your brand and build a relationship with your audience. If Facebook and Instagram are used to showcase your business and products, then Twitter is used to showcase your personality. So, if you're wondering how you can start strong (or have been on Twitter for years and have yet to see great results), follow these five hacks to watch your profile following grow.

We don't want growing organically on LinkedIn to be difficult for you. So here are 5 ways you can start.

If you want people to like your business, or you want them to continue liking your business, then practicing social listening is essential. And the best way to start practicing it is to learn more about it. So, here's a short explanation on what it is, why it matters, and how to do it effectively.

One of the most important analytics you will focus on when developing and following through on your social media strategies are: engagement rates.

Video content is becoming more and more popular on social media. This can be seen in the creation of platforms such as Snapchat and TikTok. It can also be seen in Instagram's new upgraded features: Stories, IGTV, and Reels. So with all these new options, the next question is: Where should you post your content?