Facebook Ads are an incredibly popular online advertising platform, and for good reason. When you see the dashboard, you will notice how detailed you can become when developing a campaign. It allows you to narrow down who sees your ad, when they see it, how long the campaign will run, and more.

However, with all these options, it is easy to make some mistakes along the way. So we have compiled a list of three common Facebook Ad mistakes, so that you can avoid making them. Keep reading!

Here are 20 tips and tricks we use for our own Pinterest platform to increase our brand awareness, to build engagement, and to encourages conversions. An added bonus? These tips include how to optimize your profile, your boards, your pins, and more.

If you created a strategy that is growing your following or growing your reach but isn’t resulting in leads or sales - then you’re probably making one of these mistakes.

If you’re creating a consistent stream of content, you’re bound to get some writers block every once in a while. But don’t worry! It happens to all content creators, and the feeling will pass. However, in the meantime, as you wait for the feeling to pass, it’ll be great to have a strategy in place to ensure you’re still pushing out content.

Here’s our strategy: repurposing content.

Pinterest has just released a NEW feature: Idea Pins! Naturally, you’re going to have a lot of questions: what they are, how are they different from other video features, what are the advantages of creating them, are there any disadvantages to creating them… etc. So, we decided to share the answers to these questions right here!

If you're on social media, you've probably noticed the new marketing trend that audiences are both loving and demanding: brand authenticity. We’re going to discuss how you can successfully participate in brand authenticity in a way that appeals to your audience. So here are a few tips you can use!

Brand authenticity has become absolutely necessary when building your business. Here’s why that is - and also all the benefits you will gain when you practice brand authenticity.

If you want your social media audience to take action when they see your content, there is one way to encourage them to get that done: with a call-to-action!

If you want to learn about how to optimize your CTA, keep reading for these 10 helpful tips.

Wondering why call to actions are so important to your social media strategy? Wondering how you can create them effectively? This blog post has the answers you’ve been searching for.

How the platform determines your interests changes depending on which you're using. For example, some prioritize engagement above all else while others take the timing of the post into consideration.

Not let's find out which is which!

Memes can either be very funny or very cringe-worthy. You very much want your content to fall into the former category. So here are three simple tips on what you should stop doing so you can make sure your memes keep everyone laughing.

The question you might be having is: How can businesses use memes for their brands? The answer is: carefully.

So keep reading to figure out how you can do that!

If you've ever heard the term "meme" spoken in the context of social media, here's a basic description of what it is: humor centered around a viral image, video, or text that people replicate and alter with their own jokes.

But what can memes offer you? The answers are inside.

The first thing you should know about CRM is that it stands for customer relationship management. What does this mean? That CRMs are ways to track and help with the customer or potential customer interaction process.

As a business owner, you might have come to the realization that Instagram is useful. Instagram gets your business name seen by hundreds, thousands, and sometimes even millions of people; it plays a huge part in increasing your sales; and it connects you to an audience that you usually won't see in person.

How does this successfully happen? Well, it happens when you create an Instagram funnel. Click to learn more.

When you begin creating a Facebook Ad, you will be given different targeting options. This means that you will choose who you want to send your ad to.

One option? Custom Audiences.

Here is the definition, the benefits, how it’s different from lookalike audiences, and a course recommendation!

Wondering how to create an Instagram Guide for your small business’s profile? Here’s a step-by-step walkthrough, including screenshots of the process!

You know that feeling you get when you open your Instagram app and your newsfeed is full of people doing amazing, cool things such as travelling the world, going to concerts, and attending parties?

That feeling is FOMO. Or, in other words, you're experiencing a fear that you missed out on something everyone else is enjoying.

It's not a great feeling. And it usually motivates people to be more adventurous, either by saying yes to an upcoming trip... or by clicking a link that will send them to a limited time offer on your website.

Trying to optimize and put together a consistent posting schedule on Instagram feels impossible. Am I right or am I right? You can purchase third party tools to allow you to schedule but base line products can cost your business $150 a year. Well, finally Facebook has rolled out the Instagram scheduling feature for their creator studio product and it is super easy to use. Here are your step-by-step directions on how to use it.

Your header image, or cover photo, is one of the most important things you will create for your social media profile. This is the section that will draw all of your profile visitors' attention immediately - so you want to make a positive impact.

To help you achieve this goal, we listed best practices and platform-specific tips you can use when creating headers.