If you want people to like your business, or you want them to continue liking your business, then practicing social listening is essential. And the best way to start practicing it is to learn more about it. So, here's a short explanation on what it is, why it matters, and how to do it effectively.

One of the most important analytics you will focus on when developing and following through on your social media strategies are: engagement rates.

Video content is becoming more and more popular on social media. This can be seen in the creation of platforms such as Snapchat and TikTok. It can also be seen in Instagram's new upgraded features: Stories, IGTV, and Reels. So with all these new options, the next question is: Where should you post your content?

Is 50 to 100% of your content images? Have you primarily been focusing on one single social media platform? Would you like to know the best platforms to focus on next?

We have created four tracks that show where you should begin moving your content depending on your primary platform. For example: if you've grown comfortable posting on Facebook, then the best course of action you can take to start expanding your online presence is to progress to Instagram.

Why do marketers use brand cycles? Because their ads are more successful when they do. Why should you start using brand cycles? Because your ads will become more successful, too!

Social Media Terminology: Followers.

What does that mean and how does it affect you?

I follow a lot of different podcasts and social media research firms. Therefore, I know that most (if not all) will tell you that you need video content in your social media marketing strategy. I want to be clear that I am also in that camp - but the problem with this advice is that is becomes incomplete.

There are three choices a person has to make after they realize video content is necessary in a successful social media strategy.

In this article, we discuss how to take better-performing social media images using the tricks of a grid and the four-foot rule.

The algorithm and research changes by the minute and it is our job to stay on top of it all, so you can focus on what you love to do.  In all of my workshops to date, I have said two really important things about Instagram.  The first is that Instagram is a much more rapid-fire platform than Facebook.  This is still true, however, I used to tell everyone that you would have to post 1-5 times a day to be considered relevant and engaging.  Up until last month both anecdotally and in article after article the information pointed to the more content you put out on Instagram the more engaging you are as a brand. 

Ever since Facebook changed its algorithm and focused on creating meaningful connections, pulling away a significant portion of advertisement and business posts from the newsfeed, the businesses that focus on community have been reaping the benefits.